Need More Love Campaign

What is Need more love?

"I wrote the song a while back, but the message is more relevent now than ever, it made me want to make more of the idea. There is so much negative imagery out there, so I wanted to turn it into more than a song; and more of a message. Need More Love is really an ongoing movement to spread the word of harmony and love. There is just too much aggression on the streets, so it is all about the idea that working together and approaching issues with a positive rather than negative vibe, can be more productive and change lives.

I believe artists and musicians have a responsibility to set a moral conduct upon the street; spreading a creative and conscious message, rather than one singularly depicting murder, violence and no future. I am a Rastaman, and our motto is 'One Love', so the NEED MORE LOVE message is just an extension of that. We want to change the mindset of youngsters, and even adults, that are taking part in negativity and violent crime."

How did the song come about?

"Violence and gun crime is not new, however the offenders are getting younger and the crimes seemingly more frequent. Much has been made of this, campaigns launched and money spent, only to have the statistics keep rising. The conception of this song is 6 years old. But the violence and crime is getting out of control, so this is my way of contributing towards the solution.

To injure someone or take someone's life whether by the gun, knife, whatever, is the worst thing a human being can to do to another person, black white...whoever, I would like to be a part of setting a trend, to get the message across to the youngsters that violence against each other is definately NOT cool.

Trying to get away from the negativity of the knives and gun imagery, and put forward courtesy, tolerance, and to see what having a good spirit towards each other can bring."

and finally...

"As an artist and working in the industry I have travelled around the world, performing and working. A few hours on a plane and you can be in the next country, it is a small world out there! These youngsters need to free themselves from the idea of their street, and come with a mature and open attitude.

There will be Need More Love events featuring UK DJ's and artists, as well as plans for other activities in the future.

The pen is mightier than the sword, and reasoning is always better than killing."

Please help raise awareness for the Need More Love Campaign. For more information on how you can help, email: nml@vincentnap.com

You can make a difference!